All businesses, whether it be a software house or Internet Service Provider, are dependent on the customer demands and the sales they generate annually – that is, sales are crucial to business functionality and success.
How many sales a business generates will depend on the marketing strategy it opts to make industrial presence. Usually, the common method companies resort to generate sales are to make cold calls or cold emails or social media marketing strategy.
However, the new concept that has been introduced by few businesses is the expo marketing. Basically, a festival or expo is held to put the business out there on the house and present the facts about the business. It helps in attracting audience, target marketing and generate leads to boost up sales.
Here, we have mentioned how expo marketing converts to sales:
- Target Market
The most important and crucial to the expo marketing is the target market. By target market we mean the user base of your business that is going to use your service or product. Target market is going to make up a major percentage of your sales. So, your expo marketing campaign should hit the target market which will include your existing customers as well.
- New Audience
Expo marketing aims at bringing your business new customers. Know that many people are going to visit the expo with no particular aim but your goal is to convert them to your new clients. Your business will be having a new set of audience so prepare your sales team to target most of them.
- New Connections
At expos, expect to get visits from businesses of your niche and other businesses as well. You have to benefit from this opportunity to expand your network. Moreover, elite class, politicians, bureaucrats and many other people with important executive positions will be attending the expo. So it is your chance to get a great addition of new contacts to your network. Utilize the connections to increase your customer base and lure them into buying your products or services.
- Special Packages
One of the ways to increase your sales through expo marketing is to introduce special packages. These packages should not be your normal packages. Instead they should be custom made specifically for the event. Offer special discounts and combos so that interested users should not be able to refuse your bundle. This way expo marketing will help you in getting more clients on your clientele list.
- Be Creative with Your Marketing Approach
Expo marketing is not your regular marketing campaign so you have to be very creative with what you are going to market. You have to utilize all your resources to put a life and spark into your expo. Get souvenirs and custom-made dongles, USBs, key chains, pens and notepads. Even if you don’t get the customers directly, you will get them indirectly through these things. They will be your mascots even after the expo ends.
Therefore, get your marketing team to work on your business expo marketing so that you can have increased sales leads for your business, before, during and after the event with the impact having a long-lasting effect for the foreseeable future.