There are different ways to reach out to your target customers, and using promotional items is one of them. People want to receive something free especially if they feel like they are already spending a lot. Even if the item is not too expensive, the idea that they got it for free will make them smile.
One of the most effective marketing items to give out is a tote bag. Not only will it help promote your brand, but it is also a practical item to give. People can use the bag, and they will love receiving a thing that is not only for decorative purposes.
Increase brand awareness
If you have a small business, people might not yet know what your company name is, or what you are selling. The tote bag can have your company name on it somewhere, and it will make people seeing the bag curious about your company. You can also include a QR Code that will redirect them to your website where they can find more information. As long as the promotional aspect is not so obvious that the person receiving the bag will not use it, it is okay.
Perfect for special events
If your company gets an invitation to join local conferences and trade shows, these bags are ideal as giveaways. You can give them to people who came to your booth and ask questions. You want them to feel that you appreciate them coming over. It also encourages others to sit with you and know more about your company, if it means receiving a free bag. They might not be interested in your company yet, as they only want the free bag, but you can change their mind after talking to them.
People will use the bags
Unlike other promotional merchandise that is small and only for decorative purposes, tote bags are quite big and visible. People will also use the bags wherever they go. It becomes effective in selling your company. It is a perfect combination of style and functionality. You should invest in tote bags even if they cost slightly higher than other promotional products, because you know recipients will use them, and you will achieve your goal of promoting your company.
Let people know your business is eco-friendly
These days, people are more conscious of their actions as they relate to the environment. They also patronise companies that are environment-friendly. You can tap into this market by giving out tote bags. These bags are recyclable. There is no significant harm to the environment in the creation of the bags. Therefore, you are sending a message that you respect the environment, and you support environmental causes. Of course, you don’t intentionally do this to appeal to your target market, but because your business is supportive of environmental protection initiatives.
After you finish designing the personalised tote bags, it is time to hand them out and see the positive responses of your target audience.
Image: Pixabay.com
